Case Studies / Disaster Giving Strategic Action Plan
Global disaster giving strategy helps not harms
KEY information
PROJECT CONSULTING
completed 2022
stakeholders
IFM INVESTORS
GLOBAL GIVING RECIPIENTS
Our experts guided the leadership team to deliver a collaborative outcome
Opportunity
IFM investors were seeking a guiding document to formalise their commitment to support disaster relief recovery efforts across their global operations.
The brief expanded to include an effective approach to support employee giving, while providing a connection to the business continuity and corporate social responsibility processes already established across the organisation.
Our approach
We worked with the senior leadership team to identify how their business could best consistently support communities in and around their operations no matter where they were based.
Critical to developing the strategy was creating understanding around the benefits of goodwill before – not just during or after – a disaster and specifying to what types of disasters it would be directed.
All outcomes were captured within our four-step strategic approach.
The 10-step Audit was a great starting point to bring our team together and deep dive into the fundamentals around our giving
Lauren Owens
Senior Associate, Responsible Investment
at IFM Investors
Delivering a four-step solution for good
Outcomes
We recommended a tailored four-step solution that included:
STEp 1
A one-hour online workshop with cross business unit heads to run our 10-step audit workshop, positively received with all participants contributing to a holistic approach. Feedback included all participants were able to contribute and understand the benefits of planned disaster giving.
STEp 2
Creating IFM Investors’ support philosophy to integrate audit findings with the current internal policy before presenting our recommendations. This was a strategic way to embed the existing culture and set a new approach.
STEp 3
We drafted the IFM Investors Strategic Action Plan for Disaster Giving, recently presented to the Executive Board.
STEp 4
A pre-season refresher will take place later this year.
