Case Studies / Emergency Management Victoria EM-COP
New tool changes the face of emergency management
KEY information
PROJECT CONSULTING
completed 2016-2017
stakeholders
STATE GOVERNMENT – EMERGENCY MANAGEMENT VICTORIA
150+ DEPARTMENTS, AGENCIES & NOT-FOR-PROFITS
Common language
the key to driving collaboration
Opportunity
During the summer of 2016-2017, Emergency Management Victoria rolled out the Emergency Management Common Operating Picture (EM-COP) project.
EM-COP is an integration portal of knowledge and information available to all emergency management personnel for use before, during and after an emergency.
While it brought a new capability to publish warnings and public information about disasters from all agencies in one place, it offered a challenge in communicating to multiple agencies to support them to start working together.
Our approach
We developed primary key messages to drive a streamlined language across all emergency management organisations. This was considerate of each organisation’s individual culture and role.
Secondary support messages were created specific to EM-COP strategic deliverables, with a drip-fed communications strategy. Messages were tailored across multiple levels from Executive Leaders to grassroots support personnel.
EM-COP required clear, consistent and regular communication which Renae and her team delivered for us
Cain Trist
Former General Manager Operations
at Emergency Management Victoria
Communicating
real-time situational awareness
Outcomes
EM-COP was launched with a media photo opportunity featuring key leaders from participating agencies across Victoria.
Two months of online training and briefings followed before EM-COP was successfully launched in November as part of Fire Action Week.
EM-COP is now deeply embedded as a tool, driving strong collaboration between all agencies involved in emergency management. The portal now has almost 10,000 users across more than 170 agencies, organisations and government entities in Victoria.
More information is available on the EM-COP website.
EM-COP has been rolled out to 18,000 users across Victoria
Over 150 Departments, Agencies and Not-for-profits use EM-COP
Enabling the Victorian emergency management sector to work as one
EM-COP has been rolled out to 18,000 users across Victoria
Over 150 Departments, Agencies and Not-for-profits use EM-COP
Enabling the Victorian emergency management sector to work as one
