Case Studies / Driver reviver PARTNERSHIP
Collaboration ensures iconic community program continues
KEY information
PROJECT CONSULTING
completed 2022
stakeholders
DRIVER REVIVER
PARTNERSHIP WITH SHELL V-POWER
We found a partner to help keep free coffee saving lives
Opportunity
Driver Reviver is an iconic Australian brand serving free coffee at 175 stops during holiday breaks since 1982. It makes a vital contribution to the reduction of driver fatigue and road toll across the country.
Serving more than 500,000 motorists annually, this national community program is powered by community volunteers.
A new distribution partner was needed with Resilient Ready experts engaged to identify and secure a new collaborator.
Our approach
Activating the Partnerships Framework we developed for VICSES who are now administering the Driver Reviver program, we quickly identified the partnership need and potential sectors to approach.
Our networks expanded connecting us to the Shell V-Power team at Viva Energy.
The Driver Reviver distribution partnership is a great opportunity for our V-Power brand to support a trusted Aussie icon.
Graeme Hill
Marketing Specialist – Partnerships/Sponsorships at Shell V-Power
Working together to save lives on the road
Outcomes
The fantastic Shell V-Power team at Viva Energy came to the rescue for a short-term need over the busy Christmas period.
This quickly turned into a positive two-year distribution partnership linking Driver Reviver road safety and the Shell V-Power messaging on 500,000+ cups across Australia.
Find out more about Driver Reviver here.
Exciting two-year distribution partnership focused on road fatigue reduction
Number of motorists who stop at a Driver Reviver for a coffee break
Years the iconic Driver Reviver program has been running across Australia
Exciting two-year distribution partnership focused on road fatigue reduction
Number of motorists who stop at a Driver Reviver for a coffee break
Years the iconic Driver Reviver program has been running across Australia
