Simply Brilliant solution hits the mark

They wanted beige until we presented them Branson

Opportunity

City of Casey is the largest Council in Victoria, with the local population doubling in size during the past 20 years and predictions it will double again in the next 20.

With 1,500 staff providing services to the local community, a major relocation project was underway – moving all employees into Bunjil Place, a new state of the art facility.

The leadership team were seeking a campaign to capture the attention of staff and bring a positive vibe during upcoming change.

Our approach

Understanding the complexities that come with whole of business change, alongside the typical conservative approach of local government, we created two concepts:

• a beige version that met the brief
• a bold version that we are certain Richard Branson would champion!

Both were presented in a storytelling format, so our clients could get a strong sense of the concept.

We saved the alignment between the creative and Council’s strategic focus until the end – so the discussion was primarily around what the concept made you feel.

Internal engagement is fundamental for every business, if it's done effectively!

Renae Hanvin
Founder + Director at Resilient Ready

Employee inspiration included brilliant, not perfect

Outcomes

An internal brand that is simple, yet brilliant. Aligning with all of Council’s strategic policies while providing uplifting messaging across the new office space.

Simply Brilliant became the outcome to aspire to. It supported all employees of any tenure and in every role – wanting them to be the best they can as part of their role to support the local Casey community.

It became the talk of the office and was nominated for multiple awards. We collaborated with Studio Binocular on the creative.